Welcome to my uncontrolled chaos
This is Joey, a brand marketing and communications specialist in Saigon.

Joey likes understanding how things work across roles, formats, and scales, and ends up in every part of a project, from the first strategy note to the last post.

This portfolio is a selection of that work.

Currently looking for an in-house brand team :>

About  
Email
LinkedIn
Tag
Marketing & Communications  
Film & Production  
Photography  
Rice Studios

Rice Studios built its reputation on visual identity and branding in Vietnam.


Instagram
Website

 Role: Brand Communications

As the studio's first dedicated communications hire, I built its marketing and PR setup from zero. In 2025, Rice joined Base Design's global network.
  • Workflow Setup:  Created content pipelines, templates, and publishing checklists so public-facing assets met the studio's standard.
  • Channel Ownership: Ran daily social operations, content calendars, and brand messaging on Instagram, LinkedIn, and Facebook.
  • CMS Management: Managed the backend pipeline—publishing updated case studies and news on the Rice Studios CMS, coordinating with design and leadership teams.
  • PR & Media Relations:  Built & maintain the studio's press network, and coordinated media features.
  • Campaign & Influencer Management: Supported the What it isN't brand launch (2023) as social content executor: launch social planning, caption writing, and KOL coordination (creator briefs, deliverables, schedules). Joined mid-project.

Communication Impact (Sep 2023 – Aug 2025)
  • 123 Instagram/Facebook Posts Published
  • ~90 LinkedIn Posts Published
  • ~3K New Instagram Followers
  • 100% Organic, No Paid Spend









Creative Directors: Joshua Breidenbach
Design Director: Tien Nguyen, Mark Bain
Designers: Minh-Anh Nguyen, Truc Huynh, Hau Huynh, Ange Linh, Duy Nguyen, Hieu Vo, Giang Ho, Huy Nguyen, Nu Nguyen
Communications Managers: Vic Vu, Anh Le
Communications: Joey Phan
Project Manager: Khanh Nguyen, Linda Dinh, Y-Van Pham, Thao-My Nguyen
Index