Welcome to my uncontrolled chaos
Joey likes understanding how things work across different roles, formats, and scales.

Curiosity pushes her into every corner of a project—from the initial strategy to the final creative output.

This portfolio is a snapshot of that cross-functional execution.

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Brand Communications
Film & Production
Photography
Projects


AGI 2025
Event Communications & Coordination


Alliance Graphique Internationale (AGI) is a global alliance of leading graphic designers. Each year, they organized AGI Open—the annual not-for-profit conference, bringing together designers, students, and professionals for two days of talks, discussions, and workshops. The 2025 edition, hosted in Ho Chi Minh City, marked the first time the event was held in Southeast Asia.



Mãi

Creative Brand Communications & Production


Mãi is an expanding collection of lifestyle furniture, home objects, and games made entirely from 100% up-cycled plastic waste.

The project redefines the lifecycle of plastic, turning everyday waste into premium, sustainable design products that are built to last.

‘Mãi’ is the Vietnamese word for ‘forever’.



Rice Studios

Brand Communications


Founded in 2011, Rice is a branding studio based in Hồ Chí Minh City shaped and inspired by Vietnamese visual culture. Over the years, it has established itself as one of the country’s leading design studios, earning global recognition and awards along the way.




    Base Design
    Brand Communications

     
    Base Design is an international network of creative studios specializing in branding and communications.

    In 2025, Rice Studios joined Base Design as part of the global studio network, forming Base Saigon—the group’s first studio in Southeast Asia.



    Dream of Olympic Shortfilm
    Film & Production

    A collaboration with Đừng Ngại Nói Lời Yêu (Don’t be afraid to say love—a multidisciplinary creative project initiated by photographer Chiron Dương and powered by ChiLab Vietnam.



    XXS Shortfilm
    Film & Production

    Logline: Obsessed with achieving her idea of the perfect body, a beauty and lifestyle content creator turns to a mysterious drug she believes will make it possible.



    Tòmò
    Photography


    Tò Mò is a wooden game designed to encourage curiosity, spatial thinking, and creative play. The toy system combines geometric blocks in a soft color palette, allowing children to explore stacking, balancing, and constructing different forms through open-ended interaction.